Unfolded

Smart marketing for regional tourism, straight to your inbox

A monthly wrap from Assembld for people working in tourism, events or destination marketing. It’s a behind-the-scenes, slightly opinionated look at the content, campaigns and decisions shaping regional marketing. All from someone who works in it, not just talks about it.

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Rachel leans against a wall. She's blonde and wearing a denim shirt and black pants. Two people work on laptops in the background
A screenshot of an email from Lillie Brown that reads: RACH. I have no idea why you were panicking about not being able to top the first issue, YOU BLEW IT OUT OF THE PARK WITH THIS ONE.
A screenshot of a LinkedIn post from Velvet Garvey that reads: I've said it on Instagram, now I'm saying it on Linkedin. The best newsletter currently hitting my inbox is 'Unfolded' from Rachel Anderson. I read it top to bottom.