Services
Strategic content marketing leadership for regional tourism and event brands
If you’re here, you probably don’t need more content for the sake of it. I’m guessing you need clarity, direction and someone senior in the work.
I support regional tourism and event teams at different stages. From ongoing strategic leadership, to focused bursts of input, to sessions designed purely to get unstuck and decide what matters next. There’s no one-size-fits-all approach here. The right support depends on your goals, your capacity and what’s currently getting in the way.
What stays consistent is how I work with clear thinking, a calm process and content that’s built to do its job.
Take a look below at the ways we can work together.
Fractional marketing and content support
Ongoing retainer
This is the core way I work with clients. It’s designed for regional tourism organisations, councils and event teams that need steady momentum, clear priorities and someone senior holding the thread across their marketing.
Best for teams who want consistency, accountability and long-term impact.
Includes strategic direction, long-form content, review and oversight, reporting, and senior advisory support.
From $4,000 per month
Assembld in a Day
Focused day rate
A solid day of senior thinking and execution to move your project forward, without the commitment of ongoing support.
Best for specific content tasks, planning, reviews or backlog clearing.
Includes a 60-minute planning session and 6 hours of work on your priorities.
$1,200 + GST
Strategy + direction session
90-minute consult
For when things feel messy, stuck or uncertain and you need clarity before committing to bigger work.
Best for untangling priorities, pressure-testing ideas and deciding next steps.
Includes a 90-minute meeting to tackle your most pressing marketing problems.
$375 inc GST
Not sure where to start? That’s normal.
If you’re weighing up options or want help choosing the right level of support, start with a strategy and direction session. It’s the easiest way to get clear and often the first step into longer-term work.
Depending on the level of support, our work together may include:
Visitor guides and destination publications
Tourism award submissions
Brand voice and messaging guides
Website and landing page copy
Blog and itinerary content
Email newsletters and campaign emails
Content strategy and planning
Campaign messaging and content frameworks
Multi-stakeholder content coordination
If you don’t see what you’re looking for here, that doesn’t mean it’s off the table. It just means we’ll scope it properly based on your goals, capacity and timelines.
What this work often includes
FAQs
-
I can let you know my next availability on a call – get in touch and I’ll send the link to book a call straight to your inbox. Your project start date is likely to be around 3-4 weeks away. This allows time for you to gather up everything I need to get started, though it also depends on other projects I’ve got booked into the calendar. If you’ve got a deadline, let me know and we’ll see if we can make it work.
-
A website is an investment, so let's get it right! Allow a minimum of 3-4 weeks from your start date to delivery of the final copy. This allows plenty of time for me to get to know your business, write your copy, provide up to two rounds of revisions and proofread. The result - copy that's worthy of your new website.
-
Smaller jobs can be completed in as little as a week. Get in touch for an accurate timeframe and availability.
Got a looming deadline? No worries. My Assembld in a Day packages allows you to have me all to yourself. Benefit from a tight turnaround and the flexibility to complete several smaller jobs in one hit.
Send me a message to find out when I'm next available to swoop in and save the day.
-
Yes, absolutely. I’ll schedule your work once I’ve received a 50% deposit of the total project cost. The final 50% invoice is issued upon delivery of the first draft, on 14-day terms (this means it’s due by the time we’re wrapping everything up, so there’s no delays in handing it over). I can also work with you on an alternative payment plan to suit your needs.
-
I love working with clients across more than one project.
My Assembld in a Day rates are perfect for existing clients to get even more work done, or I can always quote on a separate project for you.
-
If you're on a tight deadline, take advantage of my Assembld in a Day service. I'll dedicate the day to your project. You'll benefit from the same high standards but without any interruptions to slow us down.