Strategy & direction session

90 minutes of senior thinking for regional tourism and event teams

Sometimes what you need most is clarity. This session is for when things feel messy, stalled or harder than they should be and you want to move forward without committing to ongoing support.

Rest assured, you don’t need to know exactly what you want before booking in. This is most often an exploratory session, looking at your priorities and options available.

The kind of things we usually discuss

Every session is different, but common topics include:

Marketing budget and where your effort is best spent
Plans for upcoming campaigns, seasons or financial years
Messaging that feels vague, inconsistent or hard to land
Campaign ideas that need pressure-testing before you commit

You might have one clear issue, or maybe it’s a few things tangled together. Both are fine.

How the session works

This is a working conversation, not a presentation. So rest assured you don’t need to arrive with answers.

If you want to explore and think things through together, we can do that.
If you want me to take the lead and drive the conversation, I can do that too.

What you’ll walk away with

By the end of the 90 minutes, you’ll have:

A clear diagnosis of what’s getting in the way
A short, realistic list of priorities
Decisions made about what to do next
Written notes you can refer back to or share internally

The aim isn’t a perfect plan, but clarity and forward motion.

A bit about me

I’m Rach, founder of Assembld

I’m a content strategist and copywriter who works almost exclusively with regional tourism organisations, councils and event teams across Australia.

I’ve spent years working inside the realities of regional marketing. Small teams, competing priorities, political layers, funding cycles and big expectations are all familiar. I know how heavy that can feel when you’re trying to make good decisions with limited time and headspace.

These sessions draw on that experience. They’re practical, calm and focused on helping you work out what actually matters next, not adding more noise or complexity.

If you’re looking for clear thinking grounded in real tourism experience, you’ll be in the right place.

The details

What’s included

90-minute video call
Short prep work form so you can share context
Video recording and summary notes with recommended next steps
One round of follow-up questions via email

Investment

$375 inc GST

Book a strategy session

A note on availability

I offer a limited number of these sessions each month so I can stay focused on existing client work.

They’re available to existing and past clients, or new enquiries where it feels like a good fit. My email list usually hears about availability first.