Tourism awards support that gets results

Backed by judging experience and real client wins, I help you turn what you already do well into a standout submission.

Now taking bookings for 2025

Rachel Anderson Assembld Tourism Copywriter

Writing your tourism awards submission doesn’t have to be a nightmare

I know how daunting it feels to face that blank form — especially when you’re trying to squish a whole year (or more!) of hard work into a strict word count. If the idea of writing 7,500 words (that actually answer the question) makes you want to throw your laptop at a brick wall, you’re not alone.

That’s where I come in. You're probably already doing award-worthy work. You just need someone who knows how to shape it.

Rachel Anderson Assembld copywriter

Hey, I'm Rach

I’m a copywriter, past judge and go-to submission sidekick for regional tourism operators, destinations and events. When it comes to tourism awards, I know what the judges want (and what makes their eyes glaze over).

This is for you if:

✔ You want to take the pressure off and get it done right
✔ You’re a great operator — you just need help telling the story
✔ You want to feel confident, not chaotic, when you hit ‘submit’

Ways to work together

I take on a limited number of awards clients each year and only one client per category for each state or territory.

Review, Feedback + Editing

Perfect if you've made a solid start and want support to strengthen your responses, ensure consistency and tone, and improve your scoring potential.

Includes:

  • 90-minute strategy session to plan your approach

  • Written feedback on your draft submission (aligned to category criteria)

  • 60-minute follow-up session for clarification and Q&A

  • Up to 5 hours of copyediting, proofreading, and polish (with notes to guide you on any remaining sections)

  • Video walkthrough + list of suggested improvements for your online presence

Investment: $3,500 + GST

Full Submission Writing

Ideal if you want someone to take the reins and craft a top-tier submission from scratch — backed by award-winning experience and an expert understanding of what judges are looking for.

Includes:

  • Discovery questionnaire to collect info + supporting materials

  • 90-minute strategy session

  • Up to 60 minutes of additional discussion time for use throughout the project

  • Copywriting for your chosen category (up to 7,500 words)

  • Two rounds of revisions + professional proofreading

  • Help with images and graphics to strengthen your story (from assets you provide)

  • Video walkthrough + list of suggested improvements for your online presence

  • Copy deck document, ready for you to copy and paste into portal

Investment: $9,500 + GST

Just looking for a little help instead?

  • Grab a 90-minute strategy session for advice and guidance: $500 + GST

  • Book my brain for a full day to review and provide feedback on your submission: $1,200 + GST

More than just “sounding good”

A strong submission is clear, confident and hits all the right points. I bring fresh eyes, strategy and structure — so you can stop overthinking every word and trust the process.

I’ll help you:

  • Find and frame your strongest points

  • Stay within the word count without losing impact

  • Match the judging criteria exactly (hello, high scores)

  • Avoid the common traps that cost good operators big marks

(And yes, we’ll also make it easy and interesting to read.)

Psst… Here’s some of the judges’ feedback on my client’s award submissions, before and after working with me.

Kestrel Nest EcoHut, captured by photographer Lean Timms

Trusted by award-winning operators

We work with a small number of entrants each year. Here’s a look at recent results.

Kestrel Nest EcoHut

We worked with Louise on a review, feedback and editing package in both 2023 and 2024. Her results?

  • Gold for Ecotourism, 2024 NSW Tourism Awards

  • Highly commended for Ecotourism, 2024 Australian Tourism Awards

  • Bronze for Ecotourism, 2023 NSW Tourism Awards

Image credit: Lean Timms

“Professional, communicative, organised! I felt like you quickly understood who we were and gently prodded us in the right direction. I learnt heaps. Thank you, Rachel. Highly recommended.”

Louise Freckelton, Owner, Highfield Farm and Kestrel Nest EcoHut

Tumbafest event in Tumbarumba NSW

Tumbafest

We worked with Karly and the committee to write their full submission in both 2022 and 2023. The results?

  • Gold for Festivals & Events, 2023 NSW Tourism Awards

  • Bronze for Festivals & Events, 2023 Australian Tourism Awards

  • Gold for Festivals & Events, 2022 NSW Tourism Awards

  • Bronze for Festivals & Events, 2022 Australian Tourism Awards

“Working with Assembld was an absolute pleasure. Rach provided comprehensive communication throughout the entire process, ensuring that we were informed and up-to-date every step of the way. Her professionalism and attention to detail were exceptional, and they consistently went above and beyond our expectations.

Thanks to Rach’s hard work and expertise, we were able to achieve a fantastic result — an award win two years in a row! Her contribution was invaluable, and we couldn't have done it without her.

Overall, I can't recommend Assembld highly enough. If you're looking for a writer for your award submission who will deliver exceptional work and exceed your expectations, look no further.”

Karly Fynn, Event Manager, Tumbafest

Here’s what you get when you work with me

A submission that’s clear, strategic and meets the criteria

Guidance from someone who’s been on the judging side

The full package with input on visuals, captions and final formatting

A trusted partner who gets tourism (and knows awards aren’t your full-time job)

Let’s give your business the recognition it deserves

Whether it’s your first time entering or your fifth, you don’t have to do it alone. If you’re ready to tell your story — clearly, confidently, and in a way that scores — I’m ready to help.