How we nearly doubled impressions in 8 months for Visit Snowy Valleys
During a period of team transitions, Assembld stepped in to deliver consistent, high-performing social content that not only maintained momentum, it improved it.
Project snapshot
Client
Visit Snowy Valleys (Snowy Valleys Council)
Location
Tumut, Tumbarumba, Adelong, Batlow and surrounds, NSW
When we worked together
July 2022 – February 2023
What we worked on
Full organic social media management (Facebook + Instagram)
Community management + group outreach
UGC sourcing + content creation
Editorial + ad copywriting for various publications
Visit Snowy Valleys needed short-term support to keep their channels moving between staff changes for the third time in just a few years.
They weren’t looking to reinvent the wheel. What they needed was a steady, experienced hand to manage organic social, deliver stakeholder-friendly reporting and make quiet but meaningful refinements behind the scenes.
That’s where Assembld came in.
Image credit: Ollie Khedun for Visit Snowy Valleys.
Where they started
With a social audience of over 20,000 across Facebook and Instagram, Visit Snowy Valleys had strong foundations but no one in-house to manage the day-to-day content.
They needed a local, tourism-savvy partner who could slot in quickly, understand the brand voice, work autonomously and keep things moving while council recruited a new team member. There was also a desire to level up reporting quality and learn more about what was working.
What we did
Assembld stepped in as an extension of the team, managing all content creation, scheduling and community management with minimal input required.
Delivered 5 posts per week across Facebook and Instagram, with a mix of curated UGC and original content
Boosted interaction by responding to comments, questions and DMs, and sharing into high-value groups (e.g. grey nomads, camping)
Regularly sourced and credited high-quality UGC, especially for nature-based and lesser-known attractions
Crafted copy that aligned with the region’s seasonal experiences, voice and tourism brand strategy
Delivered monthly reports with insight-driven commentary for council and tourism staff
Supported wider destination marketing with additional editorial and ad content for external publications
The impact
3.3M+ total impressions
Including multiple 400K+ months despite no paid spend
9.4% audience growth
Follower base increased steadily across both platforms
180K+ total engagements
Including comments, shares, saves and link clicks, not just passive likes
We also...
Delivered consistent posting during a third staffing gap in just a few years, helping avoid disruption
Highlighted both hero attractions and lesser-known spots to support equitable tourism promotion
Used data to tweak posting times and formats
Built goodwill with local operators through event promotion and shoutouts, even when those posts didn’t maximise reach
Provided council with reports that included not just numbers, but commentary and recommendations they could act on
What this shows
You don’t need to start from scratch to make a big impact. Sometimes, it’s about doing the fundamentals really well.
By stepping in with calm consistency, Assembld helped Visit Snowy Valleys avoid disruption, strengthen their brand presence and walk away with performance insights they could build on.
Now, with a new team member in place, they’ve got the systems and data to keep moving and content that’s still being referenced by their audience months later. It’s a model that’s flexible, collaborative and built for regional realities.
Need backup support that doesn’t miss a beat?
If your comms team is stretched or in transition, and you want help keeping your content sharp, strategic and on-brand, let’s talk.
