TOURISM COPYWRITING + CONTENT MARKETING
Smart storytelling for places worth discovering
Big budgets are nice. Clear, consistent stories work harder.
I help regional tourism and event brands build content that’s easy to trust and hard to ignore. The kind that actually drives visitation.
Launching a campaign, finishing a visitor guide or trying to make sense of messy content? You need a sharp, strategic partner who’s done this before.
I’ve worked with regional councils, tourism teams and event organisers across Australia to bring structure and focus to the marketing work that never seems to end.
When your content falls flat, it’s rarely the content.
And it’s definitely not your offering.
Does this sound familiar?
You’re doing everything and still feel invisible
Every piece of content sounds like a different person wrote it
You’ve got great stories that no one sees
You want to do it well, but don’t know what ‘good’ looks like
That’s all fixable. I work with regional teams who are stretched thin and second-guessing their message. We find their message, sharpen their story and build confidence in how they communicate.
Services
Hey! I’m Rach
Content strategist, copywriter and regional tourism obsessive.
(And y’know, the founder of Assembld)
I’ve seen too many regional brands undersell what makes them special. It’s not because they don’t care. It’s usually because they’re juggling too much, working with vague messaging or trying to please everyone.
After years of working with regional councils, RTOs and event organisers, I know how heavy that workload feels and how frustrating it is when your marketing doesn’t match the quality of your destination or event.
My job is to bring clarity to that chaos. To help you find the right message, tell the right story and create content that actually works for your audience (and your other stakeholders too).
Let’s create clear, credible content that sounds like you on your very best day.
What they say about me
If you’re looking for an amazing copywriter who just gets it, you NEED Rachel at Assembld in your life.
She was brilliant to work with, nailed my brief and exceed my expectations. Do not hesitate, you won't regret it and you will get the words you didn't even know you needed!
Laura Milke Garner, Milke
Rach has been a lifesaver and we have been so happy we can contract her for our business and various projects.
She’s a straight-shooter which is exactly what we want with our type of work. She offers fantastic advice and support and it's great to know we have another person thinking about and contributing to our business and projects.
Belinda King, King Events
Proven results for real regions
From visitor guides to blogs and multi-council projects, Assembld helps regional brands tell their story with purpose and precision.
From the blog
Ready to take your content seriously?
Let’s talk about what’s working, what’s not and what’s next.