https://www.assembld.com.au/case-studies daily 0.75 2025-06-04 https://www.assembld.com.au/case-studies/destination-riverina-murray monthly 0.5 2025-06-04 https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/bf7d0fb2-feb4-4ead-be37-966fea867525/DRM+newsletter+before+and+after+comparison.png Case Studies - Six years of consistent, strategic communications with Destination Riverina Murray and the numbers to back it up - Make it stand out Assembld immediately implemented some small tweaks to the look and feel of the existing newsletter https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/e9977bf2-cc63-495c-9980-a4e151e5fd6e/DRM+newsletter+2019+and+2020+newsletter+refreshes.png Case Studies - Six years of consistent, strategic communications with Destination Riverina Murray and the numbers to back it up - Make it stand out Assembld refreshed the look and feel of DRM’s newsletter again in 2019 and 2020 https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/2a8d2c4a-6974-47f0-81dd-0cf116868054/DRM+social+media+post+examples.png Case Studies - Six years of consistent, strategic communications with Destination Riverina Murray and the numbers to back it up - Make it stand out Instagram posts created for DRM by Assembld https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/4ed2473e-57de-4ade-9acc-c7504b9fba0d/DRM+social+media+posts+linking+back+to+our+region.png Case Studies - Six years of consistent, strategic communications with Destination Riverina Murray and the numbers to back it up - Make it stand out Instagram posts created for DRM by Assembld https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/9f7a4778-fd8b-4516-a153-0d7c7203fc37/impact+icons+1.png Case Studies - Six years of consistent, strategic communications with Destination Riverina Murray and the numbers to back it up - 34.1% average open rate* Email performance that continues to exceed industry averages, even as the list matures. https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/fa05df96-2ae1-466b-930d-03e33e87457e/impact+icons+2.png Case Studies - Six years of consistent, strategic communications with Destination Riverina Murray and the numbers to back it up - 10.3% LinkedIn engagement rate* High-performing updates built on team insights, operator wins and regional programs. https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/834ea793-9023-4f82-bc01-386bf14177e6/impact+icons+3.png Case Studies - Six years of consistent, strategic communications with Destination Riverina Murray and the numbers to back it up - 5.8% Instagram engagement rate* Proving that quality, relevant content still cuts through, even as platform trends shift. https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/349fec24-83c3-442a-9139-87cc1e53e3f6/impact+icons+4.png Case Studies - Six years of consistent, strategic communications with Destination Riverina Murray and the numbers to back it up - The best-looking comms of all Destination Networks Clean, high-impact design and thoughtful structure made us a state-wide standout. https://www.assembld.com.au/case-studies/visit-snowy-valleys-social-media monthly 0.5 2025-06-04 https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/31b5ba88-6837-4163-b591-d71f97f22d36/DSC02895_OllieKhedun_SnowyValleys_LowRes.jpg Case Studies - How we nearly doubled impressions in 8 months for Visit Snowy Valleys - Make it stand out Image credit: Ollie Khedun for Visit Snowy Valleys. https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/349fec24-83c3-442a-9139-87cc1e53e3f6/impact+icons+4.png Case Studies - How we nearly doubled impressions in 8 months for Visit Snowy Valleys - 3.3M+ total impressions Including multiple 400K+ months despite no paid spend https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/834ea793-9023-4f82-bc01-386bf14177e6/impact+icons+3.png Case Studies - How we nearly doubled impressions in 8 months for Visit Snowy Valleys - 9.4% audience growth Follower base increased steadily across both platforms https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/9f7a4778-fd8b-4516-a153-0d7c7203fc37/impact+icons+1.png Case Studies - How we nearly doubled impressions in 8 months for Visit Snowy Valleys - 180K+ total engagements Including comments, shares, saves and link clicks, not just passive likes https://www.assembld.com.au/case-studies/the-kidman-way-social-media monthly 0.5 2025-06-04 https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/1caf60e0-03bb-477b-8266-52c807c9e91e/Kidman+Way+Sign.jpg Case Studies - How The Kidman Way grew its social reach by over 3 million and unified five councils along the route - Make it stand out Signage along the Kidman Way. https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/834ea793-9023-4f82-bc01-386bf14177e6/impact+icons+3.png Case Studies - How The Kidman Way grew its social reach by over 3 million and unified five councils along the route - +250% Facebook follower growth From 666 to 2,326 followers in just 17 months, all organic. https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/fa05df96-2ae1-466b-930d-03e33e87457e/impact+icons+2.png Case Studies - How The Kidman Way grew its social reach by over 3 million and unified five councils along the route - Instagram launched from scratch → 709 followers Built from zero, now with high engagement and UGC traction. https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/9f7a4778-fd8b-4516-a153-0d7c7203fc37/impact+icons+1.png Case Studies - How The Kidman Way grew its social reach by over 3 million and unified five councils along the route - 2.8M+ impressions on Facebook Massive reach for a relatively small page, driven by community-focused strategy. https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/349fec24-83c3-442a-9139-87cc1e53e3f6/impact+icons+4.png Case Studies - How The Kidman Way grew its social reach by over 3 million and unified five councils along the route - 9.8% average engagement rate (Instagram) More than triple industry averages and proof that the content resonated. https://www.assembld.com.au/case-studies/winter-bites-festival-marketing monthly 0.5 2025-06-04 https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/78ec6f62-7a47-4615-85ab-81e0129d7512/DJI_0490.jpg Case Studies - From blank slate to 1.6 million impressions, Winter Bites Festival built momentum - Make it stand out Winter Bites Festival in Adelong, July 2022. Photographer: Matt Beaver. https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/6749ae86-ede8-4913-8bbf-a00649131f7b/Assembld+emails+for+Winter+Bites+Festival.png Case Studies - From blank slate to 1.6 million impressions, Winter Bites Festival built momentum - Make it stand out Emails for Winter Bites Festival https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/9f02b091-6c33-4b73-b043-ac6dff8f4da4/Assembld+social+media+posts+for+Winter+Bites+Festival.png Case Studies - From blank slate to 1.6 million impressions, Winter Bites Festival built momentum - Make it stand out Social media content for Winter Bites Festival https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/5d595348-3c94-4289-8011-f7c968b5a4c7/Assembld+social+media+posts+for+Winter+Bites+Festival+2.png Case Studies - From blank slate to 1.6 million impressions, Winter Bites Festival built momentum - Make it stand out Social media content for Winter Bites Festival https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/349fec24-83c3-442a-9139-87cc1e53e3f6/impact+icons+4.png Case Studies - From blank slate to 1.6 million impressions, Winter Bites Festival built momentum - +3,000 followers Built the audience from scratch across Facebook and Instagram. https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/834ea793-9023-4f82-bc01-386bf14177e6/impact+icons+3.png Case Studies - From blank slate to 1.6 million impressions, Winter Bites Festival built momentum - 1.6M impressions Combined reach across paid and organic campaigns. https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/fa05df96-2ae1-466b-930d-03e33e87457e/impact+icons+2.png Case Studies - From blank slate to 1.6 million impressions, Winter Bites Festival built momentum - 47.6% average email open rate Email campaigns consistently doubled industry averages (20.5%). https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/1710289019138-7QADBA56JUJF1TZ7PRF3/DSC01581.jpg Case Studies - From blank slate to 1.6 million impressions, Winter Bites Festival built momentum https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/1710288998038-V01J1SZZC88OM7IHGHZP/DSC01290.jpg Case Studies - From blank slate to 1.6 million impressions, Winter Bites Festival built momentum https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/1710288946653-7I2FZTE6767ZD964QMU4/A7R00043.jpg Case Studies - From blank slate to 1.6 million impressions, Winter Bites Festival built momentum https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/1710288962825-CF2RPH9D39U81TPDN727/A7R00127.jpg Case Studies - From blank slate to 1.6 million impressions, Winter Bites Festival built momentum https://www.assembld.com.au/case-studies/murrumbidgee-trails-visitor-guide-website monthly 0.5 2024-12-10 https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/ec8db8ae-3c92-404a-b110-1ac6b4f43009/opened-magazine-mockup-template.jpeg Case Studies - Murrumbidgee Trails Visitor Guide and Website Copy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.assembld.com.au/case-studies/category/Email monthly 0.5 https://www.assembld.com.au/case-studies/category/Social+media monthly 0.5 https://www.assembld.com.au/case-studies/category/Copywriting monthly 0.5 https://www.assembld.com.au/case-studies/tag/Tourism+industry monthly 0.5 https://www.assembld.com.au/home daily 1.0 2026-01-27 https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/8c0d77ba-888e-4a66-affc-d0ca28c5c0b7/Rachel+Anderson+-+Assembld https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/83a2fda8-1489-4648-944b-a08fc7f78583/Rachel+Anderson+Assembld.jpg Assembld | Marketing and copywriting for regional tourism | Wagga, NSW - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/fbc7cade-ef43-4e5f-b62c-26db03e5b724/Laura-Milke.jpg Assembld | Marketing and copywriting for regional tourism | Wagga, NSW - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/c8923f8b-bb0a-4ae8-b283-ef805351dffd/Belinda-King-King-Events.jpg Assembld | Marketing and copywriting for regional tourism | Wagga, NSW - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/ec8db8ae-3c92-404a-b110-1ac6b4f43009/opened-magazine-mockup-template.jpeg https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/1686881483776-49IARK9ECAKJ5P98FB2U/A7R00132.jpg https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/1caf60e0-03bb-477b-8266-52c807c9e91e/Kidman+Way+Sign.jpg https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/de7bc369-9755-4fad-ac90-dd8c076ab20d/Coworking+days+in+Wagga+Wagga4.jpg https://www.assembld.com.au/about daily 0.75 2026-01-20 https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/91ca44cd-2074-4bf1-89a3-1f03f2d1cebe/Path+88.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/83a2fda8-1489-4648-944b-a08fc7f78583/Rachel+Anderson+Assembld+Digital.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/d8b95c6f-033f-4560-b814-bfdc2208c448/Path+112.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/1645e1bf-92d1-4477-9a88-4fca11682bb2/DSC00109.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/5b2ef56c-662a-4a80-9439-f1c7a5b83a33/11.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.assembld.com.au/services daily 0.75 2026-01-28 https://www.assembld.com.au/blog-overview daily 0.75 2022-07-17 https://www.assembld.com.au/contact daily 0.75 2026-01-20 https://www.assembld.com.au/assembld-in-a-day daily 0.75 2025-02-12 https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/b930de72-183d-4518-b064-3b8c0a0123d8/DSC00242.jpg https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/8c0d77ba-888e-4a66-affc-d0ca28c5c0b7/Rachel+Anderson+-+Assembld+and+Cool+Wow+Collective.jpg https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/5d595348-3c94-4289-8011-f7c968b5a4c7/Assembld+social+media+posts+for+Winter+Bites+Festival+2.png https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/b7148887-0fe5-44d6-9923-a998861620e2/natanja-grun-X2s8GhnQmds-unsplash.jpg https://www.assembld.com.au/tourism-awards-support daily 0.75 2025-05-23 https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/55c6a5c0-8f22-47df-9cf3-26adaa830516/1P5A5429.jpg https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/90830f70-7bc5-4bf5-9b64-d7b900e4dd7f/DSC00242.jpg https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/25e60e7e-ec04-4185-8399-f226c29357ea/Screenshot+2025-04-23+at+3.24.57%E2%80%AFpm.png https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/3b55ddc2-4a77-4eb1-a317-50ca9cae6d5c/Kestrels-Nest-Lean-Timms-HR-136.jpeg https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/64a8353e-77ec-409f-8af0-538c4835d3c0/TF24-283.jpg https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/8c0d77ba-888e-4a66-affc-d0ca28c5c0b7/Rachel+Anderson+-+Assembld+and+Cool+Wow+Collective.jpg https://www.assembld.com.au/unfolded daily 0.75 2025-09-02 https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/c3346d99-ecb3-47c9-a8ef-3e2c9729af92/Rachel+Anderson+Assembld.jpg https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/a2e89dfb-9e5c-4f0b-9f3a-64f8d806a317/Lillie+Brown+Unfolded+email+feedback.png https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/e76a84e3-f5e4-44fa-b2f3-0cdef9874fd4/Velvet+Garvey+LinkedIn+post+screenshot https://www.assembld.com.au/coworking-days-in-wagga daily 0.75 2025-10-15 https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/2da4905a-0e13-44d9-9deb-ba01b8d4137d/Coworking+days+in+Wagga+Wagga1.jpg https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/de7bc369-9755-4fad-ac90-dd8c076ab20d/Coworking+days+in+Wagga+Wagga4.jpg https://www.assembld.com.au/wrk-hrs-coworking-days-wagga daily 0.75 2026-03-13 https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/de7bc369-9755-4fad-ac90-dd8c076ab20d/Coworking+days+in+Wagga+Wagga4.jpg https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/2da4905a-0e13-44d9-9deb-ba01b8d4137d/Coworking+days+in+Wagga+Wagga1.jpg https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/416573fd-d82b-4536-ad27-a3906041e308/_DSC7357.jpg https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/c3346d99-ecb3-47c9-a8ef-3e2c9729af92/Rachel+Anderson+Assembld.jpg https://www.assembld.com.au/services/strategy-session daily 0.75 2026-01-28 https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/55c6a5c0-8f22-47df-9cf3-26adaa830516/1P5A5429.jpg https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/a0ccb32e-dd31-4c90-8a9a-74f2c5d99933/unsplash-community-meX7vbfcoWY-unsplash+copy.jpg https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/602a61d6-8706-4c27-ae8d-f0ad2fc24c2f/mounish-raja-Nkus41YyIok-unsplash+copy.jpg https://images.squarespace-cdn.com/content/v1/6242d28269d501681dc32be8/c3346d99-ecb3-47c9-a8ef-3e2c9729af92/Rachel+Anderson+Assembld.jpg https://www.assembld.com.au/store daily 0.75 58039-11-10